The challenge
The brand ran TikTok Spark ads to a slow Shopify landing page with English-default checkout. Saudi shoppers bounced before entering card details. Creative testing was manual — no way to assign traffic to theme variants.
Beauty · Saudi Arabia
Riyadh beauty brand scaled TikTok ads with one-page checkout
Paid social campaigns linked directly to Arabic product pages with Tap payments and SMSA fulfillment — no developer required.
Our TikTok ads finally land on a fast Arabic checkout. We tested three hero images with experiments and kept the winner — conversion jumped immediately.
— Sara Al-Harbi, Marketing Lead
3.2×
ROAS on TikTok
-34%
Cost per purchase
2 wks
Experiment cycle
The solution
They migrated to Mrfqy, enabled one-page checkout on hero SKUs, and connected Tap with Mada badges visible above the fold. A/B experiments split traffic between two Arabic hero layouts.
The results
ROAS improved 3.2× in the first month. Cost per purchase fell as more buyers completed Tap wallet flows. The winning experiment variant became the default PDP template for new launches.