Explore Minimal, Bazaar, Luxury, and Fresh presets — and how to customize colors, fonts, and sections without breaking RTL layout.
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Your theme is the first impression before a customer reads a single product description. Mrfqy ships four curated presets aimed at different merchant verticals, each with RTL-native typography and sensible defaults for Arabic storefronts. You can customize branding without hiring a front-end developer — but knowing what each preset optimizes for saves time.
Minimal: clean catalogs and D2C brands
Minimal uses generous whitespace, neutral backgrounds, and a single accent color so product photography dominates. It suits skincare, stationery, and single-category D2C brands that want a modern international feel while staying Arabic-first.
Default section spacing is tight on mobile to reduce scroll fatigue. Hero areas are text-forward — ideal if your Instagram already does the visual selling and the site needs to close the order.
Customize by swapping the accent color to your brand hex and uploading a wordmark logo with transparent background. Avoid cluttering the homepage with more than five sections.
Minimal pairs well with high-quality packshots — invest in photography before tweaking fonts.
Bazaar: dense grids and marketplace energy
Bazaar preset emphasizes product density — multiple collection rows, promotional badges, and sidebar-friendly category navigation. Choose it if you stock hundreds of SKUs across categories like fashion accessories, home tools, or kids' supplies.
Typography is slightly bolder for price callouts and discount labels, matching shopper expectations from traditional market browsing. RTL category trees remain fully keyboard-accessible.
Use Bazaar when your competitive advantage is selection and price, not minimalist storytelling. Keep hero rotations to two slides max so load time stays acceptable on 4G.
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Luxury: premium spacing and serif accents
Luxury adds editorial spacing, larger imagery ratios, and subtle serif pairing for headlines — aimed at jewelry, perfumes, and designer fashion. Prices and Arabic product names receive extra line height for elegant wrapping.
Animations are restrained compared to Bazaar; the preset assumes fewer, higher-ticket items rather than flash sales. Trust sections (certificates, craftsmanship stories) look natural in the default layout.
If your average order exceeds 2,000 EGP, Luxury's pacing helps justify premium pricing. Pair with Paymob installments via ValU for eligible categories.
Fresh: food, produce, and seasonal goods
Fresh uses warm greens and earth tones by default, with section templates tuned for delivery windows, origin labels, and same-day badges. Ideal for gourmet food boxes, farms selling direct, and seasonal produce.
Product cards highlight weight, unit, and expiry where relevant — fields you can expose per SKU in the catalog. Mobile sticky add-to-cart stays visible during long Arabic descriptions.
Combine Fresh with governorate-specific shipping zones and clear cutoff times in Arabic callouts. Customers forgive higher shipping if freshness expectations are met.
Colors, fonts, and section-level tweaks
Global theme settings control primary and secondary colors, button radius, and base font scale. Changes propagate to checkout and account pages for consistency. Test contrast ratios — light gray Arabic text on white fails accessibility and hurts older shoppers.
Section-level overrides let one promotional band use a inverted color scheme without forking the whole theme. Use sparingly; too many exceptions look chaotic on mobile.
Mrfqy does not expose raw CSS on Starter — intentional, to protect RTL integrity. Pro merchants who need pixel-perfect campaigns can still achieve most goals via presets plus section settings.
Switch presets anytime from Store Settings → Theme. Re-preview mobile RTL after major color changes.
Putting it into practice on Mrfqy
In Store Settings → Theme on Mrfqy Starter, pick the preset closest to your catalog: Minimal for under 50 SKUs and photography-led brands, Bazaar for dense multi-category shops, Luxury for high-ticket items above 2,000 EGP, or Fresh for food and delivery-window products. Upload your logo with transparent background and set primary accent color to your brand hex — changes propagate to checkout automatically.
Open Store Builder and add two trust sections that match your theme: payment method logos for Paymob/Fawry/COD on Bazaar, craftsmanship story on Luxury, or same-day delivery cutoff callout on Fresh. Preview on a 720p Android device in Arabic system language; if headlines truncate or prices overlap, adjust section spacing before publishing.
Run your store for two weeks on Starter, then evaluate Pro upgrade if you need section-level promotional overrides across multiple landing pages or profit dashboards tied to theme-driven collection campaigns. Theme switching never deletes section order, so you can A/B test Luxury vs Minimal on duplicated pages without rebuilding your catalog.
Change only one major variable at a time — theme preset or accent color, not both — so you can tell what improved mobile conversion.
Pick the preset closest to your catalog size and price positioning, customize colors and logo, then refine sections in the builder. Your theme should support sales — not distract from product clarity. Start free on Mrfqy Starter and upgrade when you need Pro analytics at 999 EGP/month.
